Web content needs optimization to make it recognizable by the search engine and become accessible to your potential customers. These days voice search has become a top trend due to speech processing devices like, Siri and Google translator. Website design predictions of 2020 has revealed many peculiarities that must be adopted by web designers for excellence and one of them embeding a bot in their design that can entertain voice search.
Why Voice Search Is Needed?
Whenever a business is started it needs to operate in growth sector and when it reaches to the established state, there, driving the already settled growth model needs to be changed paradoxically by expanding your thinking box. These days e-commerce is at its peak and people are brainstorming ways to provide as much feasibilty as they can. If you are looking for a new way to enhance traffic your web traffic, it’s time to leverage voice search. Let’s look at the advantages of adding voice search in the website:
- It helps to improve rankings on SERPs.
- It improves user experience.
- Google ranks you high if your UX is best.
Tips To Optimize Web Content
Now let’s look at the tips to optimize the website content for voice search.
Easily Readable Content
Voice assistant matches word spoken and the contents of respective website in real time. Voice search must be kept in mind while writing website content. Here are the follwing tips you can follow:
- Use simple vocabulary.
- Try to add questions like, How to build a website.
- Use buzzwords by keeping in mind a 13-14 years old customer.
Textual queries are usually short and there is a less range of words to be used in the query. Voice queries are typically long and a wide range of question words can be used to make a single sentence. For example in writing, we can type a query like, making pudding recipe but when we are talking, we can say; how to make pudding. So, there is a keyword gap. SEO specialists can provide you with the words that can work for voice queries too.
Focus On Localization
All search practices apply to voice search but the difference resides in search engine localization. Your website should be located with SEO because first of all those results are displayed that are local.
Proper Content Tagging
The most imperative part is content tagging and flagging. Flag your content properly for SEO. For this purpose
- Try to speak the content loud.
- Forget your traditional writing style.
- Flag the content to make it keyword searchable
- Also look at the terms that people are using for research.
You can also create a dialogue plot in your mind and this way you can write your content successfully.
Voice assistant match data from search engines just like Google, which means that the SEO strategy must be strong and it should follow the same rule as followed for textual search. These days the updated policy of Google search has prioritized the search context. This means that SEO strategies need to prioritize context and category expertise.
Q & A Format
Mostly website content is written in the form of long paragraphs. But the person who is searching via voice won’t like to read lengthy content written on the website. Try to think about the questions a visitor can have in his mind and answer them in your content. Use all the long tailed keywords inside your whole content to get the maximum matching wins your writing.
Pay Attention to Mobile
Google is paying a lot more attention on mobile devices. According to a recent policy, SEO would not be achieved if the website is not user friendly on mobile devices. So, try to manage your website and make it as flexible as you can for perfect responsiveness.
That’s how you can achieve it:
- Build a mobile-responsive website.
- Run a test for your mobile friendly website and optimize it accordingly.
- Your website should flexible to ensure visibility and exposure to your content.
Embrace the change with tactics. I hope the above tips will be useable for you to successfully embed voice searching tool in your website.