Digital marketing is the component of marketing that utilizes internet and electronic gadgets to publicize the product. It is proficient to know how it works because every business has a selling site on the internet but not everyone gets the best traffic.
How Digital Marketing Works?
First thing we need to understand is that digital marketing works separately for different businesses. It is totally customized by the strategy and legacy of your company. To make successful scheme for internet merchandising following techniques can be used:
- Understand the marketing funnel.
- Understand channels for online marketing.
- Devise techniques and schemes.
- Define marketing niche.
- Do SEO.
- Perform social media marketing.
If you follow these steps you would be able to fulfill your marketing funnel and would reach to the level of customer loyalty.
Trends To Follow In 2020
With the expansion of online selling points and customer dealings, the world is modernizing for more feasible solutions for both the business community and its relative market. Trends of 2020 must be kept in mind while planning digital marketing strategy for 2020.
Employ AI And Get A Chill Pill
If you see devBunch’s whole series of blogs, AI can be found everywhere whether it is a tip for marketing or a tip of developing a perfect design. What does it reveal? It exhibits that it’s an age of AI, every human being is adapting AI to acquire the best without any hypertension.
Much of the motivational speech has given. Now, let’s talk about where learning algorithms can realx a burden from your shoulders as a digital marketer.
- Basic Communication
- Product Recommendations
- Email Customization
- Online Transactions
- Competitor Analysis
- Track Routine Sales
Many industry giants have started using AR marketing to attract their customers. AR marketing is another revolution in the arena of digital marketing. You can see my blog on the tips to use AR marketing for business enhancement.
Programmatic advertising automates the buying and selling of online advertising. Any digital channel can be accessed by a programmatic platform because of the ever-growing inventory and databases.
How It Works
- First of all, the advertiser has to tell the specifications of his customer to whom he wants to market his product.
- In real time, programmatic platform would find the best online audience.
- And runs a campaign to those relevant customers.
- Computers algorithms make the ad buying, placement and optimization process more efficient, remove mundane activities and cut down on time to market.
- Advertisers don’t need to spend money on irrelevant customers now, They would know what sort of product ad would be liked by their customer and what kind of time would be appropriate.
IoT i.e internet of things is an emerging hype these days. Recently a bottling company has installed sensors in its bottles that can tell whether the bottles have been opened or not. It can also provide location based information to the bottling company. Cool! But what if we don’t install IoT sensors in any of our products, how can we take advantage in online marketing.
Sensors can collect huge bytes of data and store it into the database. That database is analyzed to monitor marketing campaigns.
IoT staggers a lot of data and this data can tell whether the person under inspection would intent to buy your product? For example, if someone wears a fitness watch, he would have an intent to buy sports accessories or to meet a fitness consultant near him.
This marketing is done by the word-of-mouth. It is said that if the product is awesome, people would like to share it with their friends. But usually the public figures like instagram models and youTubers are hired for this purpose. You have seen many mobile promoting or application promoting videos, these are the tactics of influencer marketing strategies. Fans love their celebrity and whatever he/she says, they try it. It can be the best tactic to adopt in 2020.
A blockchain is, in the simplest of terms, a time-stamped series of immutable data records that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) is secured and bound to each other using cryptographic principles (i.e. chain).
The example in the picture below describes the functionality of blockchain.
But how it can help in marketing?
- Tracking Media Trades
- Handling Impact On Social Media
- Verifying Identities Online
- Elevating Transparency
- Protecting Personal Information
- Pinpoint Targeting
Growth Of Geo Fencing
Geo fencing is a location based service that trigger an application or a websites program for advertisement when the user is in the relative perimeter.
- Geo-fencing allows real-time targeting based on a user’s location.
- When a user enters or leaves this area, he/she receives a notification as a form of marketing communication.
This way of digital marketing allows businesses to sell by drawing customer’s attention when he/she is available in the area.
User Generative Content (UGC)
In this type of digital marketing technique; what brands do is partner with their customers and ask them to post their unedited pictures by writing the brand name in hashtags. With this activity, the brands pays them according to their set limit for one photo.
The following is the UGC advertisement for starbucks:
Now, why is this important? Customers don’t trust the company, but they trust other customers and for this reason a tradition of giving reviews was adopted but these days UGC has become a fashion. It is a search that exhibits about 90% of the marketers have reported that about 97% customers, in the age range of 18-29, bought their products on the recommendations of their friends or the social media celebrity they follow.
Digital marketing is a very important way of merchandising these days. Because customers of every age are present on the internet. It is really imperative to make it advance to earn more and more audience.