Careers at Devbunch

We are seeking a skilled and results-driven PPC AdWords Expert to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business goals and deliver measurable results.

Responsibilities and Duties:

• Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, and other platforms.
• Conduct keyword research, ad copywriting, and landing page optimization.
• Set up and track campaign metrics, including conversions, CPC, CTR, and ROI.
• Conduct regular account audits to ensure optimal campaign performance.
• Develop and implement PPC strategies to meet business goals and objectives.
• Conduct competitor research and analyze market trends.
• Collaborate with the digital marketing team to integrate PPC with other channels.
• Analyze campaign data to identify areas of improvement.
• Create and present regular reporting to clients and internal stakeholders.
• Develop and maintain dashboards to track key metrics.

Skills, Expertise, and Qualifications:

Requirement:

• Bachelor’s degree in Marketing, Business, CS or a related field from reputed university.
• 2 - 3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
• Google Ads certification will be a plus.

Technical Skills:

• Hands-on-experience in managing PPC campaigns for e-commerce businesses.
• Knowledge of additional PPC platforms like Meta Ads, Bing Ads or Amazon Advertising.
• Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
• Proficiency in Google Ads, Google Analytics, and related tools.
• Strong understanding of PPC metrics and key performance indicators (KPIs).
• Experience with conversion tracking, retargeting, and audience segmentation.

Soft Skills:

• Problem-solving
• Interpersonal and communication skills
• Critical and out-of-the-box thinking
• Upgrade skills and adapt to change
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